Taking a comedic approach to creating a Twix ad (inspired by previous Doritos commercials), we wanted to target the 18-35 demographic, positioning Twix as the “snack worth fighting for” during breaks throughout the day.

Because “Twix is not a brand that encourages sharing”, we wanted to turn this idea on its head and show that Twix is actually worth fighting for (and ultimately sharing), playing into the companies “entertainingly over the top” personality.

Our Central Message: Get A Good Things Twice, Even If You Have To Fight For It.

We hope you enjoy!!